LEGO SERIOUS PLAY is a method developed by LEGO itself for increasing the innovative thinking of team members. By innovative thinking I mean letting your brain connect with your hands and unleash your imagination to the point that it can find a solution to a challenging decision, which answer is not yet clear.

LEGO SERIOUS PLAY is a method for leaders, challenged by the unpredictable business environment who are trying to make the right decisions for their business. The method is safe, funny and gets you just outside your comfort zone in order to develop new knowledge and skills.

It can be used almost for everything with the only condition that the solution of a problem or outcome of a situation should be unclear to the participants. ATAI Design uses the method in the field of sales strategy and soft skills (team identity, team unity, effective communication)

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